Investing in People, Investing in Property

Ashen Capital is a private equity investor into real estate businesses and projects.

Accelerating Growth

Ashen Capital seeks to nurture and grow real estate businesses.

What We Do

Ashen Capital is a resourceful, knowledgeable and reliable partner that brings significant value to real estate businesses that need working capital, contacts and expertise, as well as projects where value can be added through funding and dynamic thinking.

The business was founded in 2024 by Alex Price and Steven Wright, who have over 40 years of real estate experience working at various investment management businesses as well as serving as non-executive directors on some of the UKs most active real estate development businesses.

To date, Ashen Capital has invested into projects with anticipated gross value in excess of £100m, across both commercial and residential property.

ABOUT US

Ashen Capital - Real Estate Investment Portfolio

Corporate Investments

Ashen Capital invests as a corporate shareholder into real estate asset management platforms and / or property development companies. Indicative terms include:

Minority equity ownership.
Up to £3m working capital and co-investment capital for transactions.
Active non-executive support to mentor and advise on how best to mitigate risks and accelerate growth.
Business resources such as financial, marketing and capital raising.
Access to a wider network of complementary and entrepreneurial businesses.

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Property Investments

Ashen Capital funds transactions on a case-by-base basis, making equity or debt investments. Typical investments include:

Sectors: Any related to real estate but with a focus on UK wide residential and commercial property in the south-east.
Target Investment Size: < £5m per project.
Target Return: 15% + p.a.
Co-investment from the sponsor.
Assets with significant growth potential and multiple exits options.

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Testimonials

“We worked closely with Alex (Price) during his tenure at Palmer Capital (then Fiera Capital). We found their strategies to be well researched and compelling, and this was backed up by sound underwriting and execution. The relationship was open and honest, with our feedback treated respectfully. Our conversations were always constructive with Alex and his colleagues bringing a commercial and positive, creative approach.”

Alex Bignell, Head of Global Transactions Management, CBRE Investment Management

“Alex and Steve were key in the evolution of Wrenbridge as a business over a sustained period of improvement, growth and change. As a corporate partner to a young or new business they possess not just property knowhow helping widen market coverage but also assist with business decisions, providing direction and complimentary skills. They are dynamic and likeable and our relationship under a different guise as Ashen Capital is still special after all these years.”

Ben Coles, Chief Executive, Wrenbridge

“I have known and worked with Alex for over 25 years. He is one of the most thoughtful real estate people I know and has always sought to be flexible and creative to meet an investor’s needs. He is practical, honest and focused on delivering results.”

Jenny Buck, Chief Investment Officer, London CIV

“Our clients first invested with Alex and Steve nearly 20 years ago. Their consistent track record of performance, commitment to transparency and professionalism has made them a trusted partner for institutional capital such as ours”.

Mark Bunney, Partner, Indirect Real Estate Solutions, Knight Frank Investment Management

“Ashen Capital’s involvement in Sibner brings deep expertise, long experience and valuable connections. This, combined with the ability to invest their own capital, creates true alignment and a level of connectivity that’s unique. Their involvement has been instrumental in accelerating our growth and delivering success.”

Wilfrid van Geest, Managing Director, Sibner Group

Latest News

Residential Land Planning UK Investment Case

Residential Land Planning is emerging as a compelling investment strategy in the UK, driven by strong housing demand, a more supportive planning environment and the ability to create value through the planning process. In this article, we explore the key drivers behind this sector and why it continues to attract investor interest despite wider market uncertainty.

Ashen Capital UK Market Update – March 2026

Ashen Capital’s March 2026 UK Market Update explores the key forces shaping the UK investment landscape, including climate pressures, rapid advances in AI, and a shifting geopolitical environment. The report considers how these structural changes may influence real estate markets over the coming decade and highlights sectors that may offer resilience and long-term value for investors.

Merrow Wood secures planning for 48 homes in Crawley Down – November 2025

Merrow Wood, with backing from Ashen Capital, has secured planning for 48 new homes.